 Superfresh
J&J Haslett Ltd constantly reviews
its strategic direction to make sure that it remains relevant and
viable. These reviews result in J&J Haslett Ltd being ‘first
to market’ time and time again.
As a result of such a review, J&J Haslett Ltd launched MACE
SUPERFRESH at the beginning of 2004. ‘SUPERFRESH’ is
a larger store format designed to capture the every other day shopping
opportunity and, as the name suggests, has a very strong emphasis
on fresh produce.
MACE SUPERFRESH brands this area of the market and provides a destination
shopping opportunity. It builds on the brand equity that has been
built up through MACE but is an entirely different visual concept,
unlike any other on the market.
There are now a total of 12 Superfresh stores: Portadown, Antrim,
Dungannon, Clough, Ballywalter, Warrenpoint, Waringstown, Glenavy,
Crumlin, Moneymore and Killyleagh.
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