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Public Relations
The public relations campaign - targeted at consumers, retailers,
suppliers and the business community in general - is an integrated
part of the marketing plan and plays a key role in building credibility
and confidence in the Mace symbol through all media.
Ongoing activity includes store openings, events, promotions, competitions,
community initiatives and sponsorships, and each initiative is strategically
planned to successfully increase brand awareness of Mace across the
Province.
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