Promotions

The MACE promotional calendar is divided into 17 periods (16x3 weeks and 1x4 weeks). Each promotional period receives bespoke planning with particular focus being placed upon key times of the year. These will include:

• January Sale
• Easter
• July Holidays
• Back to School
• Halloween
• Christmas.

Time of year is a key factor influencing the product range offered. In its simplest form this results in warming meal deals and ingredients in Winter / Spring and an emphasis on soft drinks, salads and desserts in Summer / Autumn. These selections are further refined by, for example, a picnic offering at Easter and Barbeque requirements from May onwards.

Because top up shopping is the foundation of our business the continual inclusion of daily essentials such as Bread, Fruit & Veg, Frozen and Chilled food is paramount in an ongoing promotional campaign to build customer footfalland win an ever increasing portion of the consumers food and impulse spend by providing a constant variety of convenient food solutions to modern lifestyles.

The MACE ethos is centred upon service and value for money, we ensure therefore that our customers get the Big Brands they trust at prices which stack up against all competitors.

All MACE promotions are supported by colourful, impactful point of sale material and consumer leaflets. During our most aggressive activity, six times yearly, 4-page offer leaflets are distributed door to door to all residential addresses in Northern Ireland. Tactical television advertising is used at these times to reinforce the message that MACE stores are convenient and relevant to the community they serve.

The most recent Promotional Leaflets are shown below.