Mace Express

Targeted at the CTN/Convenience market this format is primarily located on Forecourts and in High Streets and is normally less than 1000 sq.ft. in size. The target consumer is one that is in a hurry and is looking for a limited range of products. This market already existed but it was under increasing commercial pressure since the arrival of the UK multiples. The heritage of the Mace brand lends credibility to the offering, increases its visibility and enhances consumer expectations. The “Express” signature clearly communicates that this is a smaller unit geared to quick, efficient service.

To date there are 20 Mace Express stores opened, with a target of opening another 30 over the next two years.

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