Development
MACE is now unquestionably the most modern, sophisticated,
symbol store brand in Ireland.
Always a winner, MACE was:
- to react
to market changes with the revolutionary new design concept in
1995.
-
to introduce the hugely successful All Homes Leaflet
- now widely copied but never bettered.
-
to update its brand image in recent times to maintain
its leadership in today's market.
-
to introduce the concept of shared retail investment.
- to form
strategic alliances, in forecourt with Maxol and off licence with
Wineflair.
- to capture
the every other day shopping opportunity with Superfresh.
- to introduce
company mascots - Mark and Emma Macey characters have created
a significant point of difference within Public Relations
- retail symbol
group in Northern Ireland to introduce an animated television
campaign and support it with a 48 sheet poster campaign
There are now 197 Mace, Mace Express and Mace Superfresh stores
in Northern Ireland.
The trading philosophy at J&J Haslett Ltd is simple but very
effective. We see ourselves as being 'in partnership' with our MACE
retailers. When they succeed, we succeed also. Our interests are
inextricably linked. We are more, much more, than a supplier.
Come and join the Winning Team. Together we are unbeatable!
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